About ValueFormer

ValueFormer is a design-led Human–AI ecosystem architecture firm. We extend the scope of design beyond products and interfaces to entire ecosystems. We explore how human intelligence, AI, and systems create value together, and we design that structure.

Mission

"To design ecosystems where human intelligence, AI, and systems create value together."

Vision

"The most trusted design-led ecosystem architect of the next decade."

How We Think

Philosophy

1

Design is Value Architecture

Design is not about making screens. It's about designing value. We design how value is created and exchanged.

2

Definition First

Precise definition is the starting point of all structure.

3

Structure Shapes Experience

The right structure naturally creates great experiences.

4

Human Intelligence Design

AI is not a replacement for humans, but an engine that extends human capability. We design with human intelligence at the center.

5

Ecosystems Over Interfaces

Relationships over screens. Ecosystems over features.

6

Technology is Not Magic

Technology is not magic. It requires accurate understanding and judgment.

Who We Are

Leadership

Jiwon Lee, Ph.D.

CEO & Chief Strategist

Design researcher and ecosystem architect. Multidisciplinary background spanning linguistics & information, international trade, HR management, digital design, and platform architecture. Ph.D. from Hongik University IDAS, researching platform design and customization system architecture. Patent holder for 3D customization platform (blockchain-based automatic royalty distribution system). Developer of EVDD and MetaXDesign methodologies. Experience operating multi-stakeholder ecosystems in UN SDGs-based international design initiatives. Designer of Insightiful and VisionDepth AI. Author of 4 books.

Onur Soyer

CTO

Technical leader with M.S. in Computer Science (Semantic Web & Ontology) and 15+ years in AI/ML, Big Data, and platform architecture. Led large-scale projects for KISA, SKT, and KT. Architect and developer of Insightiful and VisionDepth AI. Award-winning researcher in network protocols and real-time streaming. Expertise in system architecture, technical risk assessment, and vendor evaluation.