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ValueFormer Lab

Design Intelligence R&D

An internal R&D organization that strengthens ValueFormer's design research and analysis capabilities, and a technology division that provides private engines to selected partners.

Insightiful

Design Research Intelligence

An AI-powered End-to-End design research platform. Automates the entire process from user research to pattern analysis and supports data-driven value design.

Core Features

  • AI-powered automatic question generation and follow-ups
  • Multi-language support
  • Real-time pattern analysis (sentiment distribution, word clouds, clustering)
  • Framework-based automated reports
  • Integrated qualitative and quantitative analysis

Availability

Enterprise Partnership (customized for large organizations) Academic Collaboration (research partnerships) ValueFormer internal use
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VisionDepth AI

Cognitive Visual Analysis Engine

A cognitive science-based visual analysis AI. Predicts unconscious human responses to visual data and supports design decisions with data.

Core Features

  • Harmony: Expert-level theory-based color analysis
  • Attention: Focus and gaze tracking
  • Emotion: Emotional states evoked
  • Memory: Will it be remembered?

Availability

Enterprise Partnership (marketing/creative organizations) Academic Collaboration (cognitive science/marketing research) ValueFormer internal use
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Research Areas

Lab Focus

1

Design Research Methodology R&D

2

Human–AI Structure Research

3

Proprietary Framework Development (EVDD, MetaXDesign Canvas)

4

Next-generation Design Intelligence Tool Development

The design intelligence engine that accumulates ValueFormer's core competencies and IP.