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S — STRATEGY

Design for Meaning

We structurally define value and problems through qualitative and quantitative research.

Powers Architecture Design
Guides CTO Partnership
Sets Lab Research Direction
DR
service

Design Research & Insight

We conduct in-depth design research to deeply understand user behavior, needs, and context. We provide integrated qualitative and quantitative analysis using Insightiful, along with cognitive response analysis powered by VisionDepth AI.

VF
service

Value Framing

Through data-driven research, we identify and define core values and the key problems to be solved.

EA
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Ecosystem Opportunity Analysis

We analyze market opportunities, ecosystem positioning, and stakeholder structures.

SP
service

Strategic Positioning

We establish the business model and strategic narrative.

Strategy — Design for Meaning

We define what value to create. We design value structures through qualitative and quantitative research.